To raise awareness and appreciation of the roles that the horse has played in our past, that contribute to our society today and can play in the future.
Our Mission
To engage and connect Australian people with The HORSE by promoting Happy, healthy – Opportunities – Rewards - & Social Experiences.
Our Goals
The Goals
To create a campaign to encourage the diverse
groups within the horse community to unite with mutual respect and tolerance,
to promote a stronger presence, purpose and profile in the community.
To create powerful and effective
messages and stories about the welfare, passion and roles of The Horse contributing
to our society through:
Create powerful and effective
messages and stories about the role of The Horse contributing to:
- Arts
- Business development & trade
- Careers & employment
- Education
- Entertainment
- History
- Human health
- Rural practices
- Sport & recreation
- Tourism
Our Strategy
1. Art
a. Create ‘The Stable Gallery’ online to showcase the work of all
type of artists,
b. To encourage households to place horse art in their home,
c. Run art competitions for different age groups and mediums.
2. Business development & trade
a. Promote the huge range of horse related businesses and the
international trade that is generated by The Horse,
b. Provide assistance and support to entrepreneurs and small
business owners to encourage growth and economic sustainability.
3. Careers & employment
a. Provide students, parents, schools and career organisations
with information packs and online links to the vast array of career options in
the horse industry,
b. Offer entrepreneurs and employers education in human resource
management.
4. Education
a. Promote the life skills that develop from being involved with
horses, such as discipline, responsibility, cognitive awareness, sportsmanship,
teamwork, finance, compassion, self-control, communication, respect, confidence,
perseverance and resilience to name just a few,
b. To education horse owners about the importance of maintaining
professional codes of practice, health and welfare standards,
c. Increase awareness about the impact of biosecurity risks and
environmental conservation to horse owners,
d. To address the increasing issues congruent with urban sprawl
and the issues faced with road safety and opposing land uses.
5. Entertainment
a. Promote horse related movies, poems, books, songs, stories,
myths, legends and sporting achievements.
6. History
a. Promote the role of The Horse in history with photos and
stories of early settlement days, war, transport, mining and agriculture.
7. Human Health
a. Give suffers and practitioners of mental health an alternative
solution to overcome depression, grief and anxiety with equine assisted
learning programs,
b. Give suffers and practitioners of physical health an
alternative solution to overcome immobility, disability and obesity with
hippotherapy and equine assisted learning related programs,
c. Promote the role of The Horse in police work, search and
rescue operations, drug and alcohol rehab, programs for prisoners, troubled
youth and war veterans.
8. Rural practices
a. Promote the role of The Horse in remote areas, droving,
logging and campdrafting.
9. Sport and Recreation
a. Promote the range of horse related sport, recreation and
leisure options to encourage activity and participation.
10. Tourism
a. Promote how the horse attracts tourists to regions such as the
high country and the outback, as well as events such as the Outback
spectacular, the Melbourne Cup and Equitana.
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