The Goals
To create a campaign to encourage the diverse
groups within the horse community to unite with mutual respect and tolerance,
to promote a stronger presence, purpose and profile in the community.
To create powerful and effective
messages and stories about the welfare, passion and roles of The Horse contributing
to our society through:
Create powerful and effective
messages and stories about the role of The Horse contributing to:
- Arts
- Business development & trade
- Careers & employment
- Education
- Entertainment
- History
- Human health
- Rural practices
- Sport & recreation
- Tourism
