Our Strategy

1.  Art
a.  Create ‘The Stable Gallery’ online to showcase the work of all type of artists,
b.  To encourage households to place horse art in their home,
c.   Run art competitions for different age groups and mediums.

2.  Business development & trade
a.  Promote the huge range of horse related businesses and the international trade that is generated by The Horse,
b.  Provide assistance and support to entrepreneurs and small business owners to encourage growth and economic sustainability.

3.  Careers & employment
a.  Provide students, parents, schools and career organisations with information packs and online links to the vast array of career options in the horse industry,
b.  Offer entrepreneurs and employers education in human resource management.

4.  Education
a.  Promote the life skills that develop from being involved with horses, such as discipline, responsibility, cognitive awareness, sportsmanship, teamwork, finance, compassion, self-control, communication, respect, confidence, perseverance and resilience to name just a few,
b.  To education horse owners about the importance of maintaining professional codes of practice, health and welfare standards,
c.   Increase awareness about the impact of biosecurity risks and environmental conservation to horse owners,
d.  To address the increasing issues congruent with urban sprawl and the issues faced with road safety and opposing land uses.

5.  Entertainment
a.  Promote horse related movies, poems, books, songs, stories, myths, legends and sporting achievements.

6.  History
a.  Promote the role of The Horse in history with photos and stories of early settlement days, war, transport, mining and agriculture. 

7.  Human Health
a.  Give suffers and practitioners of mental health an alternative solution to overcome depression, grief and anxiety with equine assisted learning programs,
b.  Give suffers and practitioners of physical health an alternative solution to overcome immobility, disability and obesity with hippotherapy and equine assisted learning related programs,
c.   Promote the role of The Horse in police work, search and rescue operations, drug and alcohol rehab, programs for prisoners, troubled youth and war veterans.

8.  Rural practices
a.  Promote the role of The Horse in remote areas, droving, logging and campdrafting.

9.  Sport and Recreation
a.  Promote the range of horse related sport, recreation and leisure options to encourage activity and participation.

10. Tourism


a.  Promote how the horse attracts tourists to regions such as the high country and the outback, as well as events such as the Outback spectacular, the Melbourne Cup and Equitana.